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What it Takes to be Successful Online


The options available to construct a website are enormous. You can build your own, buy off the shelf and increasingly you can now rent web solutions that deliver real value to your business. No Silver BulletJust to set expectations early, don’t think that this one article holds the magic answer to being successful online – there is no silver bullet. Instead, a whole magazine of bullets is needed and each one comes in the form of an aptitude for a particular skill or know-how. It is our assertion that a web project team requires at least an appreciation for, if not mastery of each one of these competencies.   

 

If your goal is to be successful online, then you’ll need a strategy. Whether you’re innovating or just want to harness the power of the web for your business, you’ll need to know what direction and approach you’re going to take. 

 

 

Project ManagementA successful web project needs to control the time, cost, quality and scope. It will also help knowing how all the pieces of a web project fit together. 

 

 

 

Web AnalylticsData driven decisions means making better decisions. Expertise is needed to find the truly valuable insights that are buried in the data.

 

 

The options available to construct a website are enormous. You can build your own, buy off the shelf and increasingly you can now rent web solutions that deliver real value to your business.

 

 

User Exerience DesignWeb users are used to the high quality experience offered by contemporary websites. You need to be sure that your website provides a great experience too. 

 

 

 

Digital Marketing

With a significant amount of marketing budgets being spent on digital marketing, there can be little doubt that digital marketing is a key factor in achieving success online. 

 

 

Once you’ve got people to you website; conversion rate optimization is the art and science of persuading them to do what you want them to do. 

 

 

Content ManagementA vital activity of any website is creating, managing and delivering content. 

 

 

Search Engine Optimisation is a constantly evolving field that is the deployment of ethical techniques to get people using search engines to find your website. 

 

 

 

Website TestingThere are many different methods to test a website and it is the only sure-fire way to determine quality. 

 

 

Search Engine Optimisation is a constantly evolving field that is the deployment of ethical techniques to get people using search engines to find your website. 

 

 

 

Web CopywritingWhatever you want to communicate to your website visitors, knowing what to write and how to write copy will make your message more appealing, engaging and persuasive. 

 

 

Have we missed anything? Let us know what factors that you think are key to being successful online. 

 

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